Guitar Center to Open in Oconee Nov. 7

Longstanding rumors have proven to be true: Guitar Center, that monolith of modern musiciandom, will open an Athens-area location next month.

The store, which will be located on the Oconee Connector in the new Epps Bridge Centre development that also houses a Gap outlet, a megaplex and a bunch of other chain-y type stuff, will celebrate its existence Thursday, Nov. 7 at 7 p.m. with a Grand Opening shindig featuring equipment sales, freebies and a performance from Atlanta Americana outfit The Deadfields.

Guitar Center has long been a source of ambivalence for the larger music community. On one hand, an Athens location means lots of potential jobs for underworked musicians, which is very good. But the company’s bottom-line approach to product and pricing presents a very real threat to locally owned shops like Chick Piano and Musician’s Warehouse. Which is not so good.

So. Whatch’all think?


  • AthFest is Canceled This Year as Coronavirus Spreads

    As the coronavirus continues to spread illness and unease throughout Georgia and the U.S., Athens suffers a significant cultural and economic blow as organizers have announced the cancellation of...
  • Five Acts to See at Ad·Verse Fest

    With an eclectic approach that mines the space between music, visual and performance art, Ad·verse Fest features an exciting, queer-centric lineup of scrappy newcomers and more road-tested acts, many...
  • Shane Parish & Sean Dail

    With the innovative North Carolina band Ahleuchatistas, guitarist Shane Parish pushed the boundaries of the early-’00s math-rock scene by incorporating international influences, as well as a healthy dose of...
  • Ruston Kelly, Valley Queen

    Specializing in a twangy, earnest brand of Americana he famously dubbed “dirt emo” in 2018, singer-songwriter Ruston Kelly made good on the term’s promise last year with the release...